about us

The10 jewelry is a custom fine jewelry company based in Los Angeles and New York. best friends and jewelry lovers, Dana Feldstein and Shira Weiss, have always loved making custom gold pieces as gifts for their friends and family to mark the big moments in their lives. in 2020 they turned their passion for creating ultra customized gifts and unique 14k gold pieces into a business, establishing the10 jewelry. Soon after Dana's sister Emily Mervis joined the team making the the10 jewelry bicoastal. the10 jewelry is made with ❤️ in Los Angeles